Women Financial Advisors Forum celebrating one-year anniversaryMorgan Stanley Smith Barney is celebrating the 
one-year anniversary of its Women Financial Advisors Forum (WFAF), the first blog to be developed by an investment firm specifically for women interested in a financial advisor career.
The site presents the opportunities, challenges and advantages of a career as a financial advisor for women. It provides information about the job requirements of a financial advisor, how to apply, career development and weekly profiles of women in financial advisor positions at Morgan Stanley Smith Barney who share their individual career journeys. There are also articles written by guest bloggers like the National Council for Research on Women (NCRW) and iRelaunch, as well as weekly polls and recommended events.
Since its debut in July 2009, the site has had about 50,000 individual visitors, with an average of about 5,000 visitors per month. Its visitors represent 106 countries, with the United States having the largest number of readers, followed by the United Kingdom, India, Australia, France, Hong Kong, Canada and Asia Pacific. It has had almost 180,000 page views, and about 400 readers have answered the weekly polling questions. WFAF currently ranks second on Google’s search results for “women” “financial” and “advisors.”
Andy Saperstein, Head of Wealth Management in the U.S. for Morgan Stanley Smith Barney reports that “The feedback so far has been phenomenal. The site offers another medium by which we can directly and succinctly communicate with prospective candidates as well as current financial advisors. The Financial Advisors profiled on the site share their individual journeys, which we hope can serve as an inspiration for others who aspire to a career in financial services, and specifically and Morgan Stanley Smith Barney.” The firm has been recognized for its diversity initiatives and support for working mothers by several organizations. These awards may be viewed on the WFAF website.
