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RJ & Makay

Our view of news, events and human capital trends in the financial services industry.
Tags >> “Does Gender Really Matter”

Gender influences advisor relationships

Posted by RJ and Makay on May 31, 2011

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A recent report by Brinker Capital, “Does Gender Really Matter,” found that one in four women choose to work with female advisors, whereas only one in ten men purposely choose financial advisors according to gender.  The report was based on 323 men and women polled at 78 major financial institutions.