Aite Group
Younger crowd prefers bank investment servicesPosted by RJ and Makay on Feb 29, 2012 |
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Large banks have captured more of the investments of young bank clients as compared to their older and wealthier baby boomer customers, according to a new Aite Group report. The study found that 50% of Generation Y customers at large banks consider their bank to be their primary investment provider. Less than 25% of baby boomers felt the same.
CRM and social media convergePosted by RJ and Makay on Sep 19, 2011 |
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Customer relationship management (CRM) suites are starting to focus more on how their programs can interact with social media networking sites such as Facebook and Twitter. Twitter integration into CRM programs is typical for large companies that want to monitor the chatter about their brand and answer customer questions in a preemptive manner.
Cross-selling not producing expected results: Aite GroupPosted by RJ and Makay on Sep 12, 2011 |
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U.S. banks have been pushing wealth management personnel to sell investment products to credit card and mortgage customers, but are not getting the results they had hoped for from these cross-selling efforts. Aite Group’s first quarter survey of 75 bank financial advisors found that 33% of financial advisors said they generated no revenue from internal referrals.
Samuel Johnson
