RJ and Makay

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Baby boomers, by a 4 to 1 margin, are much more attracted to guaranteed sources of income for their retirement savings versus potential high returns from riskier investments, according to a recent Allianz Life 2011 update of its 2010 survey study “Reclaiming the Future.”  This is in stark contrast to baby boomer investment habits before the 2008-2009 financial crises, when they were more likely to shoot for higher returns from riskier investments.

The sixth annual release of Millward Brown’s 2011 top 100 worldwide brands provides insights into worldwide financial institution and insurance company brand rankings. Banks excelled at utilizing digital channels for transactional needs such as online banking, but lagged in brand-building social media applications.

Investment banks struggled with post-crisis reputation and trustworthy issues. While customers continued to engage with small local banks for checking and other transactional services, they generally kept their savings in large institutions viewed as “too big to fail.”