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RJ & Makay

Our view of news, events and human capital trends in the financial services industry.

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USAA tops J.D. Power & Associates self-directed investor study

Posted by RJ and Makay on Jul 05, 2011

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USAA topped the latest J.D. Power & Associates 2011 U.S. Self-Directed Investor Satisfaction Study, while Merrill Edge, the consumer brokerage unit of Bank of America, came in last. The survey study measured six factors of self-directed investor satisfaction: 1) Interaction; 2) Account information; 3) Trading charges and fees; 4) Account offerings; 5) Information resources; and 6) Problem resolution.