RJ and Makay

Bancography recently released its 2010 rankings for its Bancography Brand Value Index (BBVI), which calculates the value of an institution’s brand and ranks the institution among its peers. According to the FinancialBrand.com, the ranking factors include an institution’s reputation, service quality, image and market awareness. The BBVI identifies institutions that produce financial results beyond what their capital base, market conditions and competitive environments predict. Calculations reward institutions that display consistently strong earnings and a reasonable cost of funds.

This is the third year Bancography has published the BBVI.