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RJ & Makay

Our view of news, events and human capital trends in the financial services industry.
Tags >> Chris Musto

Bank of America is #1 overall, Keynote says

Posted by RJ and Makay on Dec 17, 2010
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The Scorecardsresults are in: Bank of America is considered the best bank by Keynote Competitive Research, which has been studying customer experience best practices in banking and sales for 12 years. Keynote evaluates 25 large and regional banks in more than 300 relevant areas and releases its findings in "Scorecards" twice annually.

BofA earned first-place honors with an overall score of 89 out of 100 on Keynote's Q4 2010 Scorecards for Financial Services, Banking Edition. The bank placed first in the Functionality and Privacy & Security categories and in all five required tasks: Open Accounts, Look-Up Information, Transact, Get Service, and Learn and Plan. It was the second consecutive time BofA received Keynote's #1 overall ranking.