Younger crowd prefers bank investment servicesPosted by RJ and Makay on Feb 29, 2012 |
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Large banks have captured more of the investments of young bank clients as compared to their older and wealthier baby boomer customers, according to a new Aite Group report. The study found that 50% of Generation Y customers at large banks consider their bank to be their primary investment provider. Less than 25% of baby boomers felt the same.
Citibank
results are in: Bank of America is considered the best bank by Keynote Competitive Research, which has been studying customer experience best practices in banking and sales for 12 years. Keynote evaluates 25 large and regional banks in more than 300 relevant areas and releases its findings in "Scorecards" twice annually.








