RJ and Makay

The Great Collapse of the U.S. economy appears to be changing how the next sales generation—potential recruits in their 20s and early 30s—view careers in insurance sales, according, according to LIMRA.

In three focus groups conducted earlier this year, LIMRA found that Gen-Nexters don’t necessarily view selling life insurance as a job of last resort as they did three years ago.

In fact, potential recruits are more forgiving of the perceived wrongdoings of the “few bad players” in financial services and insurance who were involved in most recent downturn, said Patrick T. Leary, assistant vice, president-distribution research for LIMRA.