RJ and Makay

Schwab recently released an Independent Advisor Outlook Study focused on RIAs. 1200 RIAs were surveyed. The survey was conducted by Koski Research.  RIAbiz writer, Brooke Southall, shares these points about the findings:

1. Social media isn’t very popular. Of the 1,200 RIAs polled for the semi-annual survey, only 13% consider themselves “eager learners.”  The majority, 41%, say they are “tentative users”, and the remaining 34% call themselves “skeptical users.”  If they used social media, most RIAs in the study (42%) chose LinkedIn for professional usage. Even though 45% of RIAs surveyed use Facebook, only 6% leverage it professionally, compared to 39% who use it personally. Even less popular is Twitter, with just 3% of RIAs reporting that they use it professionally, and only 7% saying they use it personally. Blogging isn’t popular either. Only 14% of RIAs say they keep a public journal, and of those, 8% blog professionally and 2% see their blogging as both personal and professional. These attitudes back up findings from another study on social media and RIAs by Pershing-Aite, and may be reviewed in 9 Things to Know About the “truth” Concerning RIA use of Social Media.