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RJ & Makay

Our view of news, events and human capital trends in the financial services industry.
Tags >> Investment News Retirement Income Summit

Digital imaging for the advisory business

Posted by RJ and Makay on May 04, 2011
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Technology and psychology are combining to get people to take their retirement more seriously. Hal Ersner-Hershfield, a behavior-finance researcher at the Kellog School of Management at Northwestern University, spoke this past Monday at the Investment News Retirement Income Summit in Chicago.

He illustrated how individuals that can imagine themselves as an older person will be more serious about their retirement planning. “People tend to make decisions for immediate gratification, because they are treating their future self as a stranger,” he said.