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RJ & Makay

Our view of news, events and human capital trends in the financial services industry.
Tags >> Jim O'Connell

Nationwide's NASCAR sponsorship campaign increases brand awareness and policies sold

Posted by RJ and Makay on Dec 03, 2010
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Nationwide Insurance Nationwide NASCAR campaignwas awarded the 2010 NASCAR Marketing Achievement Award on Friday, December 3rd, at the NASCAR NMPA Myers Brothers Awards held at the Bellagio Hotel and Casino in Las Vegas. Each year, NASCAR recognizes an industry partner who has demonstrated the spirit of NASCAR through integrated marketing efforts for racing fans, consumers and employees.

Directly through its NASCAR sponsorship, Nationwide experienced substantial increases in brand awareness, purchase consideration, lead generation and policies sold.