RJ and Makay

Dermot Boden has been named Chief Brand Officer (CBO) at Citigroup. As CBO, Boden will lead brand strategy and ensure branding and marketing are effective and consistent across the range of Citigroup's businesses. Boden will also chair Citigroup’s Brand Council and oversee the Global Branding and Sponsorship groups. He'll report to Executive Vice President for Public Affairs Edward Skyler.

“Dermot Boden has shown creativity, thoughtfulness, and the ability to execute a strategy over the course of a career during which he has contributed to the building of many different and successful brands," remarks Vikram Pandit, Citigroup's Chief Executive Officer. "As Citi approaches its 200^th anniversary next year, effectively communicating who we are and what we stand for takes on renewed importance and will help determine our success going forward.”