RJ and Makay

Overall sales of individual life insurance policies will remain flat in 2011, predicted 59% of the 70 insurance executives surveyed recently by the Life Insurance and Market Research Association (LIMRA). The same goes for group life sales, 68% of survey respondents said.

“Generally speaking, significant growth in life insurance sales is driven by new products in the market,” points out LIMRA senior vice president Robert Baranoff. “While overall sales may not substantially grow in 2011, LIMRA predicts that certain products will stand out in this low-interest [rate] environment.”