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RJ & Makay

Our view of news, events and human capital trends in the financial services industry.
Tags >> Merrill

Morgan Stanley dominates other wirehouses in top advisors

Posted by RJ and Makay on Sep 20, 2010

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The topMorgan Stanley Top Gun 100 wirehouse reps in Americawere ranked by Registered Rep and published this month. The wirehouses are comprised of Morgan Stanley Smith Barney, Merrill Lynch, Wells Fargo and UBS. Retail focused advisors were ranked by assets under management.

Morgan Stanley Smith Barney dominates the other wirehouses in top producing advisors. More than half of the top 100 belong to MSSB alone. Morgan Stanley has 60% of the top 10 and the top 20.

The wirehouse representations of the top 100 advisors are:

  • MSSB: 51%
  • Merrill: 26%
  • UBS: 20%
  • Wells Fargo: 3%

The advisors on the list at MSSB and UBS had average assets over $2 billion each. Merrill averaged $1.8 billion AUM per advisor and Wells Fargo at $1.3 billion.