RJ and Makay

The sixth annual release of Millward Brown’s 2011 top 100 worldwide brands provides insights into worldwide financial institution and insurance company brand rankings. Banks excelled at utilizing digital channels for transactional needs such as online banking, but lagged in brand-building social media applications.

Investment banks struggled with post-crisis reputation and trustworthy issues. While customers continued to engage with small local banks for checking and other transactional services, they generally kept their savings in large institutions viewed as “too big to fail.”