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RJ & Makay

Our view of news, events and human capital trends in the financial services industry.

Salesforce

CRM and social media converge

Posted by RJ and Makay on Sep 19, 2011

>> Read More RJ & Makay Blog Posts

Customer relationship management (CRM) suites are starting to focus more on how their programs can interact with social media networking sites such as Facebook and Twitter. Twitter integration into CRM programs is typical for large companies that want to monitor the chatter about their brand and answer customer questions in a preemptive manner.