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Wealthy investors prefer LinkedInPosted by RJ and Makay on May 07, 2012 |
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Of more than 5 million high-net-worth (HNW) individuals that currently use social media for a variety of financial planning and investment research activities, almost three-fourths of them prefer LinkedIn, according to a Cogent Research survey of American and Canadian investors with more than $100,000 in investable assets. The percentage of LinkedIn fans represents more than twice the number using Facebook, Google+ and Twitter combined.
As more advisors accept social media as a method to boost their businesses, the number of advisors accessing social media through smartphones and mobile devices rose significantly over the past year, according to American Century Investments third annual Financial Professionals Social Media Adoption Study. The study surveyed 300 financial professionals about their access and use of social media.
While some advisors still feel unsure or worried about compliance when they use social media, most say they are using social media platforms to build their brands and businesses, according to SourceMedia, the publisher of Financial Planning, On Wall Street and Bank Investment Consultant. 51% of nearly 900 independent, wirehouse and bank advisor survey respondents said they rely on social media for business as well as personal use.
