Boden is Citigroup's new Chief Brand OfficerPosted by RJ and Makay on Mar 17, 2011 |
Dermot Boden has been named Chief Brand Officer (CBO) at Citigroup. As CBO, Boden will lead brand strategy and ensure branding and marketing are effective and consistent across the range of Citigroup's businesses. Boden will also chair Citigroup’s Brand Council and oversee the Global Branding and Sponsorship groups. He'll report to Executive Vice President for Public Affairs Edward Skyler.
“Dermot Boden has shown creativity, thoughtfulness, and the ability to execute a strategy over the course of a career during which he has contributed to the building of many different and successful brands," remarks Vikram Pandit, Citigroup's Chief Executive Officer. "As Citi approaches its 200th anniversary next year, effectively communicating who we are and what we stand for takes on renewed importance and will help determine our success going forward.”
Vikram Pandit
John Havens, currently head of Citigroup's institutional clients segment, will be taking over as the bank's president and COO, says Citigroup. The company announced the promotion along with several other management changes earlier today.
The top 10 wealthiest Wall Street executives are financial powerhouses. As a group, they have an average net worth of $210 million, an average liquid net worth of about $75 million, and together are worth about $2.1 billion, shows a new study by Wealth-X, a firm that collects and analyzes information on high-net-worth individuals.








