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RJ & Makay

Our view of news, events and human capital trends in the financial services industry.

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First impressions key to effective financial ads

Posted by RJ and Makay on Mar 11, 2011

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First Impressions Key to Effective Financial Ads New marketing data from MediaMind hold an important lesson for financial product and service advertisers: Make a good first impression and don't overdo it.

According to the report, up to 60% of ads from the financial sector are wasted because they're repeats consumers ultimately end up ignoring. If they don't convert after their first exposure, chances are subsequent exposures won't have any effect. "The data shows that consumers can determine within the first exposure if a financial services offer is relevant to them," explains Gal Trifon, President and CEO of MediaMind.