RJ and Makay

1. Communication is key—Attracting new business can depend on how one presents oneself. People often make assumptions on what people say and how they say it, according to recent article published by FinancialPlanning.com, and successful advisors must consider how the body, face, voice, and text communicates.

Prospects often determine if they want to work with someone based on how advisors communicate. Only 7% of the impact of what is said is based on the script; it’s the other 93% that most often makes the connection.