Advisors upping usage of social mediaPosted by RJ and Makay on Mar 22, 2012 |
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While some advisors still feel unsure or worried about compliance when they use social media, most say they are using social media platforms to build their brands and businesses, according to SourceMedia, the publisher of Financial Planning, On Wall Street and Bank Investment Consultant. 51% of nearly 900 independent, wirehouse and bank advisor survey respondents said they rely on social media for business as well as personal use.
branding
Dermot Boden has been named Chief Brand Officer (CBO) at Citigroup. As CBO, Boden will lead brand strategy and ensure branding and marketing are effective and consistent across the range of Citigroup's businesses. Boden will also chair Citigroup’s Brand Council and oversee the Global Branding and Sponsorship groups. He'll report to Executive Vice President for Public Affairs Edward Skyler.








