health
Ameriprise survey shows gender differences toward retirementPosted by RJ and Makay on Jan 25, 2012 |
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Men and women exhibit significant differences when it comes to retirement planning, according to an Ameriprise Financial survey conducted by Harris Interactive from August 4-11, 2011 that polled 11,611 adults aged 40-75. The survey found that men continue to outpace women, 77% to 72%, in the financial aspects of retirement planning.
First impressions key to effective financial adsPosted by RJ and Makay on Mar 11, 2011 |
New marketing data from MediaMind hold an important lesson for financial product and service advertisers: Make a good first impression and don't overdo it.
According to the report, up to 60% of ads from the financial sector are wasted because they're repeats consumers ultimately end up ignoring. If they don't convert after their first exposure, chances are subsequent exposures won't have any effect. "The data shows that consumers can determine within the first exposure if a financial services offer is relevant to them," explains Gal Trifon, President and CEO of MediaMind.
The Talmud
