Insurers mining social networks: Opportunities and challengesPosted by RJ and Makay on Oct 18, 2011 |
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As social media usage continues to rise among all age groups, insurers are paying more attention to large amounts of information posted by individuals that reflect their preferences, lifestyles, habits and neuroses. Insurers can utilize this growing social data to create real-time risk profiles and shape more effective claims and underwriting operations, according to a new Celent report, “Using Social Data in Claims and Underwriting.”
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