RJ and Makay

Dermot Boden has been named Chief Brand Officer (CBO) at Citigroup. As CBO, Boden will lead brand strategy and ensure branding and marketing are effective and consistent across the range of Citigroup's businesses. Boden will also chair Citigroup’s Brand Council and oversee the Global Branding and Sponsorship groups. He'll report to Executive Vice President for Public Affairs Edward Skyler.

“Dermot Boden has shown creativity, thoughtfulness, and the ability to execute a strategy over the course of a career during which he has contributed to the building of many different and successful brands," remarks Vikram Pandit, Citigroup's Chief Executive Officer. "As Citi approaches its 200^th anniversary next year, effectively communicating who we are and what we stand for takes on renewed importance and will help determine our success going forward.”

New marketing data from MediaMind hold an important lesson for financial product and service advertisers: Make a good first impression and don't overdo it.

According to the report, up to 60% of ads from the financial sector are wasted because they're repeats consumers ultimately end up ignoring. If they don't convert after their first exposure, chances are subsequent exposures won't have any effect. "The data shows that consumers can determine within the first exposure if a financial services offer is relevant to them," explains Gal Trifon, President and CEO of MediaMind.