Social networking 2.0Posted by RJ and Makay on Feb 15, 2012 |
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Investors are more likely to introduce a friend to an advisor if investors have both a business and personal relationship with the advisor, instead of just a relationship exclusively based on business, according to research at Registered Rep. Many advisors still lag when it comes to socializing with affluent clients, referral alliance partners and prospects.
social networking
Three-quarters of Americans say they use their smartphones while on the toilet, according to a new 11mark “IT in the Toilet” survey. Of those aged 28 to 35, the percentage rises to 91%. The most common activities included talking, texting, shopping, using apps and surfing the web. Only 47% of survey responders aged 65 or older admitted to using their mobile devices while on the throne. Equal numbers of men and women engage in the habit.
As social media usage continues to rise among all age groups, insurers are paying more attention to large amounts of information posted by individuals that reflect their preferences, lifestyles, habits and neuroses. Insurers can utilize this growing social data to create real-time risk profiles and shape more effective claims and underwriting operations, according to a new Celent report, “Using Social Data in Claims and Underwriting.”








